A souvenir from the other New York World’s Fair

A visit back to the 1939 World’s Fair, courtesy of the always useful and fun Ephemeral New York.

Ephemeral New York

This year marks the 50th anniversary of the 1964 World’s Fair. There, New Yorkers were introduced to the touch tone phone, caught their first sight of the Unisphere to Flushing Meadows-Corona Park, and were able to view Michelangelo’s Pieta.

Worldsfair1939matchbook

Amid all the nostalgia for that fair, it’s worth remembering the century’s other New York World’s Fair. The 1939 version, also in Flushing Meadows, captured the imagination of the Depression-era city.

Worldsfair1929matchbookanicin1

This Art Deco souvenir matchbook features the fair’s logo: an image of the Trylon obelisk and 18-story Perisphere, the iconic, futuristic buildings that helped make the fair seem so magical.

Both symbolized the promise of the Machine Age. Yet after the end of the fair, they were scrapped and used for armaments in World War II.

Wow, look at that pill box. No childproof safety features!

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